Connecting With Your Customers Makes Your Life The Best

The "About" Page, also known as your bio page, is one of the most visited pages on a blog. Readers want to know the author of a blog: their story and why they are blogging. Yet most business bloggers are missing this opportunity to connect with readers. Many blog authors write about their education and job history in a dry manner.

Your 'About' page should be written appropriately for your blog - not copied from a professional bio or CV where you talk about yourself in the third person.

Remember a blog is a conversation, more like writing an email to your favorite client. The more you can connect with readers by using the "I" and "you" pronouns, the more it will feel and read like a conversation.

More importantly, rather than delivering your past experiences and education, your about page is an opportunity to connect with readers on an emotionally profound level.

What's your story?

Why did you decide to start a blog?

Why are you passionate about your niche?

What were the pivotal moments in your life and work that led you to where you are now?

People want authentic stories. They want to know who the person is talking to them through the blog. Why should they care what you have to say? What makes you the expert? Why should they believe anything you say?

Tell readers about the challenges you've faced and how you've overcome them. Be real with readers. When you are transparent, you become someone readers can relate to; readers will begin to connect and see more than words written on a web page.

Your business blog is more than a brochure or a marketing tool. It's an opportunity to establish intimacy with readers who are searching for inspiration and solutions to their problems. People do business with people, not companies. It's up to you to breath life into your blog and the "About" page is the place to start.

For more leading edge business blogging tips get a free report on Better Business Blogging at http://www.betterbizblogging.com To learn about using more social media tools like blogs, go to http://www.buildabetterblog.com Business blogging expert Denise Wakeman is co-founder of The Blog Squad.

Article Source: http://EzineArticles.com/?expert=Denise_Wakeman

Strengthening Personal Character Makes My Life The Best

Well, a new day is dawning in the USA.

Whether you are happy about the results of last night's election it is time to stand behind the people who are in the leadership positions and support them.

By support I mean ultimately do what our laws dictate but use discretion and decorum when stating your thoughts, beliefs, and different point of view.

I think one reason why Obama and McCain were able to make it as far as they have in US politics is because of their ability to understand and see what people are saying and their motives even if they don't agree.

Their ability to empathize, to be tolerant, and flexible are true signs of being a leader and I think everyone can learn from their example.

McCain did an awesome job conceding to Obama. True class, dignity and decorum.
Those characteristics are what have made him an amazing leader.

(I only wish we saw more of it during the campaign...on both sides).

So, Why am I talking about this, here. I know I am not a political sight. I wanted to bring a real example of the characteristics to strive for in becoming a good leader, parent, friend, and business owner. These things really really need to keep in the for-front of our thoughts each day we are doing what we know how to do best... give to others.





Well, there is my soap box for the day!

Here's to HOPE!