The "About" Page, also known as your bio page, is one of the most visited pages on a blog. Readers want to know the author of a blog: their story and why they are blogging. Yet most business bloggers are missing this opportunity to connect with readers. Many blog authors write about their education and job history in a dry manner.
Your 'About' page should be written appropriately for your blog - not copied from a professional bio or CV where you talk about yourself in the third person.
Remember a blog is a conversation, more like writing an email to your favorite client. The more you can connect with readers by using the "I" and "you" pronouns, the more it will feel and read like a conversation.
More importantly, rather than delivering your past experiences and education, your about page is an opportunity to connect with readers on an emotionally profound level.
What's your story?
Why did you decide to start a blog?
Why are you passionate about your niche?
What were the pivotal moments in your life and work that led you to where you are now?
People want authentic stories. They want to know who the person is talking to them through the blog. Why should they care what you have to say? What makes you the expert? Why should they believe anything you say?
Tell readers about the challenges you've faced and how you've overcome them. Be real with readers. When you are transparent, you become someone readers can relate to; readers will begin to connect and see more than words written on a web page.
Your business blog is more than a brochure or a marketing tool. It's an opportunity to establish intimacy with readers who are searching for inspiration and solutions to their problems. People do business with people, not companies. It's up to you to breath life into your blog and the "About" page is the place to start.
For more leading edge business blogging tips get a free report on Better Business Blogging at http://www.betterbizblogging.com To learn about using more social media tools like blogs, go to http://www.buildabetterblog.com Business blogging expert Denise Wakeman is co-founder of The Blog Squad.
Article Source: http://EzineArticles.com/?expert=Denise_Wakeman
Showing posts with label work from home. Show all posts
Showing posts with label work from home. Show all posts
Friday, November 7, 2008
Friday, October 31, 2008
Are You On Your Way to Making Your Life The Best?
Have you been wanting to learn more about how to really work from home and become financially free? There are so many "get rich quick" advertising, programs and systems guaranteeing to change your life, but how many programs really stand behind what they say?
Sure there are many false advertising, scam programs out there. There are even more great companies out there to partner with and become affiliated with. But what are some things to look for when deciding to take the plunge and risk it.
Obviously, the criteria for any good business is to be legitimate, reputable, have recorded longevity, and actually do as they say they are going to.
Some other criteria may not be as obvious. One such having great "customer care" or "customer service".
True, most companies are smelling like roses when you read, see, and are lambasted by their advertisements. Most companies are still smelling good after initial interest is expressed (if it isn't run; run fast and run far). Still many are still smelling appetizing during your buying process (hand over your card and the company is all too giddy to take your credit number, expiration, and code).
However, the companies that really stand out and become recognized as "stellar" and "extraordinary" in what they do are the ones that anticipate what your needs are and offer the services to you just before you realize you need it.
These companies are far and few between. Unfortunately, they too, are reserved for the higher income bracket of our society. Plus, those of us not in the highest socio-economic level, often, can not relate to and/or believe that type of service exists. These type of service is generally viewed for only those who employ a personal assistant.
I am here to tell you, or rather remind you there are businesses who are thoughtful, conscientious, and responsible to their customers.
I am not normally one to gush over any type of affiliate, direct sales, indirect sales, etc. kind of companies, but I am totally blown over and utterly impressed with the sincerity, integrity and purposefulness of this company.
I personally know the CEO of this company and it is with extreme pleasure.
I was offered an incredible opportunity to know the CEO personally not because I am a leading affiliate, nor the referral guru, but because I am recognized as a person who has used the program as it was intended. My life has been entirely changed by this experience.
My hope, faith, belief, and soul has been made stronger and more resilient.
I am incredibly grateful and indebted to Mary Gersten!
If you don't know who she is you need to! Go here to find out more!
Because of my decision to become involved with Mary Gersten's company I am on my way to achieving my dreams.
My dreams were not made over night nor will I be able to achieve them overnight. But, because of Mary Gersten and her company I am on the road needed, set in the right direction, and provided with an accurate map.
"Nothing comes for free"... we all really know that, even when our impulsive desires trick us at times.
Achieving your dreams is not like going to bed and waking up the next morning to a fantasy. It is identifying what it is you want and finding a way to get there. Mary has done that for me.
Thanks You Mary, From the bottom of my heart!! You are helping me to "Make My Best Life Now!"
Sure there are many false advertising, scam programs out there. There are even more great companies out there to partner with and become affiliated with. But what are some things to look for when deciding to take the plunge and risk it.
Obviously, the criteria for any good business is to be legitimate, reputable, have recorded longevity, and actually do as they say they are going to.
Some other criteria may not be as obvious. One such having great "customer care" or "customer service".
True, most companies are smelling like roses when you read, see, and are lambasted by their advertisements. Most companies are still smelling good after initial interest is expressed (if it isn't run; run fast and run far). Still many are still smelling appetizing during your buying process (hand over your card and the company is all too giddy to take your credit number, expiration, and code).
However, the companies that really stand out and become recognized as "stellar" and "extraordinary" in what they do are the ones that anticipate what your needs are and offer the services to you just before you realize you need it.
These companies are far and few between. Unfortunately, they too, are reserved for the higher income bracket of our society. Plus, those of us not in the highest socio-economic level, often, can not relate to and/or believe that type of service exists. These type of service is generally viewed for only those who employ a personal assistant.
I am here to tell you, or rather remind you there are businesses who are thoughtful, conscientious, and responsible to their customers.
I am not normally one to gush over any type of affiliate, direct sales, indirect sales, etc. kind of companies, but I am totally blown over and utterly impressed with the sincerity, integrity and purposefulness of this company.
I personally know the CEO of this company and it is with extreme pleasure.
I was offered an incredible opportunity to know the CEO personally not because I am a leading affiliate, nor the referral guru, but because I am recognized as a person who has used the program as it was intended. My life has been entirely changed by this experience.
My hope, faith, belief, and soul has been made stronger and more resilient.
I am incredibly grateful and indebted to Mary Gersten!
If you don't know who she is you need to! Go here to find out more!
Because of my decision to become involved with Mary Gersten's company I am on my way to achieving my dreams.
My dreams were not made over night nor will I be able to achieve them overnight. But, because of Mary Gersten and her company I am on the road needed, set in the right direction, and provided with an accurate map.
"Nothing comes for free"... we all really know that, even when our impulsive desires trick us at times.
Achieving your dreams is not like going to bed and waking up the next morning to a fantasy. It is identifying what it is you want and finding a way to get there. Mary has done that for me.
Thanks You Mary, From the bottom of my heart!! You are helping me to "Make My Best Life Now!"
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