Video Marketing Makes Your Life The Best

Video Marketing by Dean Dryer


Video marketing is just what it sounds like, selling a product or service through the use of video.

You may be thinking that the use of video would not be worth the potential cost. However, studies have shown that video, used correctly is an impressive medium for sales.

Studies have been done over the years on the effectiveness of video and here is what many like the Wharton School of Business found to be true:

• Video boosts comprehension by 50% over the same presentation given by a live speaker. • 97% of videos are watched, people believe that videos have intrinsic value and will not as readily throw them away, unlike the junk mail they get every day.

• Some studies say that as many as 94% will then pass the video on to someone else.
These are some impressive numbers when looked at from a marketing perspective. It is clear that there are some valid reasons for adding video marketing to a successful business. There are three ways that you can go about putting video in the hands of potential clients.

1. Mass mail to a current list of potential clients
2. Send them in response to a request
3. Add it as an incentive to purchase, included is this free video....

These are all valid marketing ideas, however today we live in an age driven in large part by the internet. Rough estimates put about 80% of Americans online, that is a large number of people that are reachable. The thing about marketing the internet is that by the time a customer finishes searching for a product their attention span is shortened. This means you have a small amount of time to make a good impression, communicate clearly, and sell them on your product.

Video is a great way to do this, the key will be in creating a brief video that captures attention but is not so overbearing that your potential customer is clicking their way to the competition.

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